Local Tourism (réservé Incoming) (GEST609_THECY)
Présentation
it is therefore necessary to register for both courses.
Objectifs
The students will gain accurate knowledge of the local tourism environment.
They will identify the problem / question to create memorable tourism experience and improve business (economically, socially, environmentally).
Heures d'enseignement
| Travaux Dirigés | 15h |
Plan du cours
Making a thorough analysis of the current and desired situation
Using the business model and customer journey canvases as business development tools
designing solutions in which the user is central in every step of the innovation process
making realistic, practical and measurable business recommendations
translating the selected strategy into internal and external objectives
Compétences visées
Real case work with commissioners: field visits and on-site observation
Group work, team management, project management
Creativity & innovation
Feasibility assessment
Formal presentation to academic and professional jury
Contacts
Florence Besson-Reynaud
Responsable du cours
+33 4 79 75 84 50Florence.Besson-Reynaud @ univ-savoie.fr