International destination branding strategy (GEST702_ITMCY)
Présentation
Objectifs
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Heures d'enseignement
| Cours Magistral | 9h | |
| Travaux Dirigés | 9h |
Pré-requis obligatoires
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Plan du cours
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Introduction to Destination Branding
Principles of Destination Branding
Destination Branding Strategies
Destination Branding Research
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Case Studies in Successful Destination Branding
Sustainable and Responsible Tourism in Branding
Digital Marketing and Social Media in Destination Branding
Crisis Management and Rebranding
Developing an International Destination Branding Strategy
Final Project and Assessment
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Compétences visées
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Bibliographie
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Contacts
