Expand & market businesses internationally (GEST703_ITMCY)

benefits

1. Understand the company and its original environment:

o Analyze the current state of the company's activity.

o Design a Business Model Canvas.

o Conduct a competitive analysis and SWOT analysis.

o Formulate and justify improvement proposals for the company.

2. Scan and understand the target international market:

o Analyze international market components: competitors, customers, partnerships, ecosystem, etc.

o Develop an internationalization strategy.

3. Propose a complete implementation strategy:

o Develop a comprehensive strategy proposal.

o Justify strategic choices made.

4. Convince your audience:

o Deliver a professional presentation to a jury.

o Respond effectively to questions and answers.

Expand & market businesses internationally - CM	Cours Magistral	13,5h
Expand & market businesses internationally - TD	Travaux Dirigés	13,5h

Basic understanding of business principles and international markets.

Phase 1: Project Launch

Introduction to the module: objectives, organization, evaluation criteria, and work sequencing.
Introduction of case studies and group formation, defining roles.
Academic Inputs: Business Model Canvas, Porter's Five Forces, PESTEL Analysis.

Phase 2: Understanding the Company and Its Original Environment

Phase 3: Scanning the International Target Market

Academic Inputs:
- Market analysis methodology: competitors, customers, partnerships, ecosystem, etc.
- Internationalization strategies.
- Criteria for selecting an implementation strategy.
Conduct study on identified target market / Group discussion and feedback.
Synthesize analysis into documents (Deliverable 4: Analysis of ongoing internationalization strategy + target market analysis).

Phase 4: Proposing an Implementation Strategy