Design & promote international packages (GEST701_ITMCY)
Présentation
Objectifs
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● Comprendre qui sont les acteurs impliqués dans la création et la commercialisation de forfaits touristiques et comment ils interagissent.
● Être capable de comprendre la cible d'un marché et de répondre à ses attentes.
● Concevoir un forfait touristique de A à Z
● Comprendre comment commercialiser les forfaits touristiques
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Heures d'enseignement
| Cours Magistral | 9h | |
| Travaux Dirigés | 9h |
Pré-requis obligatoires
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● Comprendre l’anglais
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Plan du cours
a) Definition of a tourist package What is a tourist package? What are the components of a tourist package? What are the different types of tourist packages? What are the different targets of tourist packages? b) Advantages and Disadvantages of tourist packages For professionals? For tourists? c) Stakeholder mapping Who are the different stakeholders who create tourist packages and sell tourist packages? d) Creating attractive tourist packages What are the components that make a tourist package attractive? What do you need to take in consideration while creating a tourist package? e) Meeting the demand What criteria to consider to meet customer expectations? (Habits, customs, entry policies, safety etc…)
2. DESIGNING A TOURIST PACKAGE a) Designing steps What are the steps involved in putting together a tourism package? b) Tools Which tools are used to put together a tourism package?
3. PROMOTING AND SELLING TOURIST PACKAGES a) Selling a tourist package What are the different channels to sell a tourism package? b) Promoting a tourist package What are the different channels to promote a tourism package? c) Costing and Profit How do stakeholders make money on a tourism package? d) Logistics What happen after the sale of a tourist package? e) Tourist satisfaction |
Compétences visées
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Bibliographie
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MATERIAL : Tourism Product Packaging, government of northwest territories.
Liao, C.-S., & Chuang, H.-K. (2020). Tourist preferences for package tour attributes in tourism destination design and development. Journal of Vacation Marketing, 26(2), 230-246. https://doi.org/10.1177/1356766719880250
Chang, J.C.. (2007). Travel motivations of package tour travelers. Tourism. 55. 157-176.
Pai, Sagun & Ananthakumar, Usha. (2017). Understanding tourist preferences for travel packages: a conjoint analysis approach. Asia Pacific Journal of Tourism Research. 22. 1238-1249.
Djordjevic, Aleksandar & Hristov, Branislava. (2016). Creating package tours in tour operator business: Analysis of key benefits for tourists. Ekonomika preduzeca. 64. 249-262.
Lu, Hsueh-Chan & Fang, Shih-Hsin & Tseng, Vincent. (2016). Integrating tourist packages and tourist attractions for personalized trip planning based on travel constraints. GeoInformatica.
Goffi, Gianluca. (2022). Package Tourism. |
Contacts
