Strategic Pricing in Hospitality (STRA801_HMRCY)
Présentation
Objectifs
• Describe the main components/dimensions of a price in Hospitality & the Services Industry
• Define the various pricing methods that companies can use to boost their revenues
• Initiate a pricing strategy in line with your business’s profile & priorities
• Describe how demand-based pricing is effectively used in Services, from static, to flexible and dynamic models
• List the benefits and impacts of a dynamic pricing strategy on the revenue optimization process of a business
• Explain how dynamic pricing tactics are applied per type of day
• List the steps to design a dynamic pricing grid
• Set a hotel pricing grid for public rates
Heures d'enseignement
| Cours Magistral | 10h | |
| Travaux Dirigés | 2h |
Pré-requis obligatoires
• Either students have attended the « Fondamentaux du Revenue Management » course in Semester 1
• Or they have studied this course by themselves (Exchange students)
Plan du cours
• Pricing Components (value, psycho, costs, market, demand)
• Pricing Methods (flexible, dynamic)
• Pricing Strategy set up
• Pricing performance monitoring & assessment
Compétences visées
• Pricing Strategies (cost-based, market-based, value-based)
• Pricing Tactics (price points, discrimination)
• Distribution & Pricing by channel
• Pricing versus volume in Revenue Management
• Pricing Performance
Bibliographie
Hotel Pricing in a Social World – Driving Value in the Digital Economy
Author: Kelly A. McGuire
Edition: Wiley