Revenue Management, Advanced Strategies (REMA801_HMRCY)
Présentation
Objectifs
• Understand why market data matter and how it should be gathered
• Define and calculate key performance indicators at market level
• Analyse in details the performance of a hotel on its market for a given period, and between two periods
• Make an impactful oral presentation of a hotel revenue performance using a market data table
Heures d'enseignement
| Cours Magistral | 10h | |
| Travaux Dirigés | 8h |
Pré-requis obligatoires
• Either students have attended the « Fondamentaux du Revenue Management » course in Semester 1
• Or they have studied this course by themselves (Exchange students)
Plan du cours
• Market definition and competitive set (CompSet)
• Market Performance Indicators (MPI, ARI, RGI)
• Market Performance analysis
• Impactful presentation of a Market Performance table
Compétences visées
• Market & Competition
• Competitive Set
• Compset providers
• RevPAR index, ADR index and Occupancy Index
• Market Analysis
• Presentation with impact
Bibliographie
Revenue Management for the Hospitality Industry (D.K Hayes & A.A. Miller) ed. Wiley