International tourism management (GEST602_THECY)
Présentation
Objectifs
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The purpose of the course is to introduce students to the fundamentals of experiential marketing. The course will provide a solid theoretical foundation of the experiential approach in consumer research and marketing as well as real life examples of how to use it in marketing and customer journey strategy. The course is structured around these mains aims and objectives: Ø To learn the key concepts and basics of international tourism management from its origins to the present day Ø To discuss key issues in international tourism management, that is issues which are affecting the sector today and which will influence the development of tourism for the foreseeable future Ø To provide insights into international as much as local tourism dynamics in the face of contemporary challenges Ø To navigate the complexities of tourism as a global and contemporary phenomenon in a rapidly changing world Ø To appreciate negative and positive tourism impacts on a global scale and from different perspectives |
Heures d'enseignement
| Travaux Dirigés | 10,5h | |
| Cours Magistral | 9h |
Pré-requis obligatoires
Fundamentals of management and tourism |
Plan du cours
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This course is structured around lecture sessions (10,5h) that gives insights into fundamentals, definitions, key concepts and origins of international tourism management, and tutorials (9h) that allow students to work on case studies and real-life situations related to international tourism. Session usually last 1,5 hours. |
The assignment is a student-developed case studies that aims at creating an International Tourism Management case study
Compétences visées
Creating, designing and implementing an international strategy in hospitality and tourism. Thinking critically about the global dynamics (global vs. local) and issues in tourism
Bibliographie
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Andreis, F. D., & Carioni, M. (2019). A Critical Approach to the Tourism Management. Open Journal of Applied Sciences, 9(5)
Dwyer, L. (2015). Globalization of tourism: Drivers and outcomes. Tourism Recreation Research, 40(3), 326‑339. https://doi.org/10.1080/02508281.2015.1075723
Font, X., & McCabe, S. (2017). Sustainability and marketing in tourism : Its contexts, paradoxes, approaches, challenges and potential. Journal of Sustainable Tourism, 25(7), 869‑883. https://doi.org/10.1080/09669582.2017.1301721
Goeldner, C. R., & Ritchie, J. R. B. (2012). Tourism : Principles, practices, philosophies (12th ed). John Wiley & Sons.
Elliot, J. (1997) Tourism, Politics and Public Sector Management. London: routledge
Horner, S., & Swarbrooke, J. (2009). International cases in tourism management. Elsevier Butterworth-Heinemann.
Lenzen, M., Sun, Y.-Y., Faturay, F., Ting, Y.-P., Geschke, A., & Malik, A. (2018). The carbon footprint of global tourism. Nature Climate Change, 8(6), 522‑528. https://doi.org/10.1038/s41558-018-0141-x
Page, S. (2019). Tourism management (Sixth Edition). Routledge.Reiser, D. (2003). Globalisation : An Old Phenomenon That Needs to Be Rediscovered for Tourism? Tourism and Hospitality Research, 4(4), 306‑320
Reisinger, Y. (2009). International tourism : Cultures and behavior. Butterworth-Heinemann.Rocio, H.-G., Jaime, O.-C., & Cinta, P.-C. (2023). The Role of Management in Sustainable Tourism : A Bibliometric Analysis Approach. Sustainability, 15(12), 9712. https://doi.org/10.3390/su15129712
Scholte, J. A. (2000). Globalization : A Critical Introduction. Bloomsbury Publishing.
Sessa, A. (1983) Elements of Tourism Economics. Rome: Catal.
Swarbrooke, J. (1999). Sustainable Tourism Management. CABI
Vellas, F., & Bécherel, L. (Éds.). (1999). The International Marketing of Travel and Tourism : A Strategic Approach (1re éd.). Bloomsbury Publishing Plc.
Walter, S. (2021). The Backlash Against Globalization. Annual Review of Political Science, 24(1), 421‑442. https://doi.org/10.1146/annurev-polisci-041719-102405 |
Contacts
