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Consumer behaviour and cross-cultural marketing

  • ECTS

    2 crédits

  • Composante

    IUT d'Annecy

Objectifs

Provide students with the fundamentals of sociology of consumption and consumer psychology. Introduce cross-cultural marketing and raise awareness on the relevancy to diversify marketing strategies based on socio-cultural characteristics of consumers. 

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Heures d'enseignement

  • Consumer behaviour and cross-cultural marketing - TDTravaux Dirigés20h

Pré-requis nécessaires

>> Be creative

>> Be a good observer of folks

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Plan du cours

➢      Regular classroom + Discussion-based workshops

➢      Video extracts or articles as case studies

➢      Problem solving situations and small group work

➢      Reading up research articles and case studies could supplement the sessions and beused for individual study between each session.

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