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Professionnal Project (réservé incoming) (PROJ601_THECY)

  • Composante

    IAE Savoie Mont Blanc

Description

This course is combined with the “Local Tourism” course (4 ECs) as an alternative to the 6-credit “stage” (work placement); it is therefore necessary to register for both courses.

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Objectifs

This course will focus on the preparatory work to the “local tourism” project, to gain analytical insight and use appropriate research methodology.

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Heures d'enseignement

  • TDTravaux Dirigés10h

Plan du cours

Identify the research problem of the real-life case (innovate to excel, improve the customer experience, design a new tourism offer…)

Carry out desk research :

-        literature review

-        analyse best practices from competition

-        benchmark in broader context

Use appropriate quantitative & qualitative research methods

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Compétences visées

Analytical skills

Presentation skills, both oral and written: presentation and report

Group work

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