Local Tourism (réservé Incoming) (GEST609_THECY)

it is therefore necessary to register for both courses.

The students will gain accurate knowledge of the local tourism environment.

They will identify the problem / question to create memorable tourism experience and improve business (economically, socially, environmentally).

Making a thorough analysis of the current and desired situation

Using the business model and customer journey canvases as business development tools

designing solutions in which the user is central in every step of the innovation process

making realistic, practical and measurable business recommendations

translating the selected strategy into internal and external objectives

Real case work with commissioners: field visits and on-site observation

Group work, team management, project management

Creativity & innovation

Feasibility assessment

Formal presentation to academic and professional jury