Distribution (GEST13_MKAYA)

Objectifs

This course will familiarize students with key managerial and policy issues involved in the design, implementation and assessment of the retail mix. It will cover several areas relating to the institution of retailing, elements of the retail environment and retail strategies such as merchandising, promotion, data base marketing and geo-marketing.

Pré-requis

intermediate level in marketing

B2 level of written and spoken English

Plan du cours

  • Theories of retailing
  • Development of retail power
  • The retail mix
  • International retailing.

Volume horaire

  • CM : 8.0
  • TD : 8.0

Diplômes intégrant ce cours

En bref

Crédits ECTS : 2

Méthode d'enseignement
En présence

Langue d'enseignement
Anglais

Contact(s)

UFR, Écoles, Instituts

Responsable(s)

Christophe Chomier

Tél : +33 4 79 75 85 85

Email : Christophe.Chomier @ univ-savoie.fr

Lieu(x)

  • Annecy-le-Vieux (74)