Communication internationale (COMM501_LEA)

Volume horaire

TD : 12h


This course aims at fostering the understanding of students on international communication strategy.  Through readings and case studies, they should be able to design an international communication strategy regarding its tools and contents. 


  • Understanding the international and intercultural communication issues while developing operational skills
  • Using the main communication techniques and tools

Compétences acquises

Capacity to formulate and implement an international communication strategy for a company. 

Capacity to understand the factors to take into account to analyse the communication strategy of a global company. 



Plan du cours

  • Communication strategies:symbols, objects, trends, professions…
  • Communication and public relations in intercultural and international contexts
  • Cross canal communication, adaptation/standardization
  • Brand strategies, advertising, digital communication, media…

Diplômes intégrant ce cours

En bref

Crédits ECTS : 1.0

Méthode d'enseignement
En présence

Langue d'enseignement


UFR, Écoles, Instituts


  • Chambéry (domaine universitaire de Jacob-Bellecombette - 73)